"Web marketing" requires the use of
multiple tools and techniques, both on and
off the Web, simultaneously. Consider:
Off the Web
A website using keyword phrases in several
highly-focused, text-dominant pages; a complete navigation menu
on the first page and every page, so search engines can "crawl"
through the entire site by following your site's links.
Your web address on all your
company collaterals, including business cards, stationery,
flyers, advertisements, listings in your chamber of commerce and
other directories, and perhaps even on your building and your
Inbound links to your site from many other sites that
offer content (describing their services or products) related to
(but not competing with) yours. Get a link from a high-volume
Incentivesthatsend people to your
website for more information, discount coupons, special benefits
they can only obtain at your website, including web 'specials'.
Registration of your site in the Open
Directory, which supplies listings for a variety of important
search engines. (See our Search Engine links page for details.)
Registration is free and easy.
Traditional marketing - Direct mail promotions, sponsoring
events, speaking, networking and generally maximizing your
visibility throughout your target market, using your web address
as a companion in every business effort.
Promoting a website requires
building online visibility and driving people to your website using
a variety of approaches:
"Does Anybody Know About Your Web Site?"
by P. Ridgway. Be sure to read this
article for tips. Originally published in a floral industry
magazine, it offers important step-by-step advice for promoting a small
Search engine links
- Register your site
easily, taking cues from our notes on this powerful page.